You’ve been lied to about what works

V.I.B.E. MARKETING FRAMEWORK

The art of being felt before being understood.

V = Velocity

Launch content in 48 hours or less.

Use AI to spot trends, create variants, and test emotional angles in real time.

Benchmark: Weekly trend-to-launch cycle.

I = Identity

Design for the future self your customer wants to become.

Every product = a vehicle for transformation.

Benchmark: Can your brand finish this sentence?

“People like us use products like this to become…”

B = Boundaryless

Break walls between content, product, and community.

Every touchpoint should echo the same emotional vibe.

Benchmark: Consistent tone across 3+ channels (TikTok, site, packaging).

E = Emotion First

Start with the feeling, not the feature.

Reverse-engineer the experience to create shareable emotional peaks.

Benchmark: One viral moment per campaign that maps to a core emotion: awe, joy, belonging, nostalgia.

Two rooms.

In the first:

An entrepreneur showing off features, architecture, design.

Polished & impressive, but Ignored…

In the second:

A founder listening, asking and understanding.

Solving a real problem.

Guess which one gets the sale?

Sales is a conversation.

You don't win by being the loudest in the room.

You win by being the clearest in theirs.

Build less spotlight.

Create more mirrors.

RESOURCEFULNESS is the #1 predictor of startup success.

The founders who can't figure out basic questions themselves will crumble when facing the avalanche of complex problems that no one can solve for them.

The Resourcefulness test:

When something breaks (and it always will), what's your FIRST action?

A) Post in a forum asking for help

B) Call your mentor for advice

C) Try 3 solutions yourself then ask for help

Founders are professional firefighters. If you need someone to light the path every time, you'll burn out fast.

Resourcefulness is a muscle you build by consistently solving your own problems first.

The more problems you solve independently, the more valuable the problems others will help you solve.

The Initiative Gap

This is the space between identifying a problem and solving it without external help.

The smaller this gap, the greater your chances of success.

Elite founders have near-zero initiative gaps.

Most "unsolvable" problems are just hard conversations no one wants to have.

Most "impossible" barriers are just tedious processes no one wants to learn.

Most "roadblocks" are just detours that require creative navigation.

The best founders I know:

• Try before they ask.

• Build before they seek funding.

• Test before they commit.

• Learn before they delegate.

They create momentum through action — not planning.

You can’t lead what you haven’t lived.

Elite founders get their hands dirty first,

then delegate with context.

Average founders delegate immediately,

then wonder why no one executes the vision correctly.

Investors can smell the difference between a founder who's done the work and one who's collecting advice.

The questions you ask reveal everything about your experience level and problem-solving capacity.

“People watch how you treat yourself to know how to treat you. Therefore, the best way to win respect is to respect yourself first.” - Mark Manson

Best,

Maxi | The Warrior’s Newsletter