StoryBrand’s 7-Step Story Formula That Triples Clicks

Want your brand to go viral and convert better—but not sure what to change?

That’s where StoryBrand helps. It’s a must-read, must-implement marketing playbook.

We all know that storytelling is powerful, but what’s the framework to improve your brand’s storytelling?

Here’s what you need in this simple framework to make your story work (and where people make subtle mistakes that make their marketing strateg fail):

1/ A hero.

2/ The hero wants something.

3/ A major obstacle stands in the way.

4/ At the brink of failure…

5/ A guide appears to help.

6/ There’s an enemy.

7/ The hero wins. (with the support of the guide)

Hollywood runs on this. Your brand should too.

Why this matters for business:

Most brands make three mistakes.

1) No clarity.

In a great film, within 10 minutes you know the hero, the goal, the enemy, the guide, and the story gap (the distance between where the hero is and what they want).

If you can’t stop the movie state who does what, the story flops.

Same online: people don’t read websites; they scan them. Clarity converts.

Example for an unsuccessful website header : “Inhale success, exhale stress.”

Clear header that converts: “Meditations that help you fall asleep faster.”

Can you feel the difference?

2) Too many heroes or villains.

One hero. One villain. One story gap (at a time). Complexity confuses. Simplicity sells.

3) Making your brand the hero.

Your customer is the hero. Your brand is the guide. Talk about yourself only to show how you help the hero win.

Lean into the enemy—the customer’s problem—as your hook.

Conflict drives attention. Attention drives action. (Politics uses this every day.)

“To be heard by a cold audience, they need your message 8 times. If they ignore ~90% of what you say, you’ll need ~80 touches before they truly hear it.” - Donald Miller

Best wishes,

Maxi | The Warrior’s Newsletter