1 Deep Idea: Lessons on Becoming Rich from Luke Belmar ($40M Net Worth)

Are you tired of seeing TikTok influencers, OnlyFans models, and “Hawk Thua” girls becoming famous and wealthy seemingly overnight?

I am. That's why I decided to spend an entire weekend analyzing a few wealthy individuals and writing the best 7-minute article I could on making money.

To succeed in business, you need three components: choose a high-demand industry, become the best at what you do, and make yourself irreplaceable.

Let’s explore how to master each of these three components.

Part 1: Choose a High-Demand Industry

How do you choose a high-demand industry? You need to analyze trends and be able to spot emerging narratives.

But HOW?

An easy way to do this is by asking ChatGPT or Grok to break down current trends for you.

Another useful exercise is taking an afternoon to observe what key opinion leaders are discussing right now. What’s trending at the moment?

If you’ve never done this before, it's worth spending additional time to make a list of wise individuals you admire and review their social media feeds separately from the usual content (like news, friends, etc.).

You can do this on X using the “Lists” feature.

Fast money comes from capitalizing on fast trends. Where attention goes, money flows.

For example, when Donald Trump was shot, some people made hundreds of thousands of dollars by selling merchandise related to the event within two weeks.

When the “hawk thua” girl went viral, she quickly closed a deal with an agency and began posting professionally edited videos daily.

Within one month, she had 2.5 million followers on Instagram. She capitalized on the opportunity.

The next time you see a fast trend, I challenge you to sit down immediately and brainstorm ways you can capitalize on it.

Narratives, on the other hand, present long-term opportunities.

For example, consider the narrative that AI will replace jobs.

As a business owner, you can capitalize on this by creating tools that help employees perform better in the workplace.

By addressing the market need (the fear of being replaced), you can alleviate that fear and offer a brighter vision with effective AI tools that make employees more productive.

Support your initial customers and track their progress through feedback loops.

For instance, if your AI tool helps an employee earn a promotion, include this in your success story, make it part of your marketing campaign, and convert more leads.

Part 2: Becoming the Best

Your key variables here are the hard skills you need to acquire.

For instance, to be a good salesperson, not only do you need to listen to the client’s needs and have an irresistible offer...

You also need to master the art of generating cold leads, converting cold leads into warm leads, closing sales, tapping into the customer’s pain points, and offering solutions effectively. You need to know how to make cold calls, send cold emails, and more.

There are hundreds of micro-skills within the broader skill set of a salesperson that you need to learn over time and create a system that works for you.

You might not use these skills your whole life, but knowing them will help you hire the best employees later on.

After all, how will you assess and test their knowledge if you don’t understand these skills yourself?

And then there are the soft skills.

If you love your 9-to-5 job, soft skills are what help you stay with a company long-term—things like always showing up on time, completing tasks by deadlines, etc.

If you’re an entrepreneur, these soft skills will encourage your employees to stay loyal to you.

Are you trustworthy? Are you reliable? Being positive, friendly, and understanding your employees' needs can make a significant difference.

Part 3: Becoming Irreplaceable

Everyone is replaceable. Harsh truth, boom.

The goal here is to make your service so good and easy to use that people will never want to replace you.

Pick an industry that offers longevity. You probably don’t want to start a new business every year.

Play the long game, because the world is accelerating.

Make it so easy to win that it becomes impossible to lose.

If you don’t want debt, why do you have a credit card?

If you want to be a high performer and achieve financial freedom in the next five years, why would you go clubbing on a Friday night?

If you have a weight problem, why would you keep cake in your fridge?

If you want to stop smoking, why do you continue hanging out with smokers?

You’re setting yourself up to lose.

Change your environment, change your life.

Position yourself wisely.

To live a good life, you first need to endure a hard one.

Many successful people had no choice but to succeed. They didn’t have comfort—or they didn’t allow themselves to embrace it.

Be mindful of what you say to yourself.

For example: “I’m not really good at business.”

YES, YOU ARE. You just haven’t tried enough.

A winner is simply a loser who tried one more time.

Focus on the process, not the outcome.

The process always depends on you. The outcome never fully does.

For every action, there’s an equal and opposite reaction.

Don’t focus on the reaction—focus on the action.

What actions do you need to take to make $1M?

If you don’t know, that’s okay.

How many millionaires do you know?

If you don’t know any, where can you go to meet them?

How many millionaires have you approached and asked how to make $1M?

Usually, they’ll tell you that you need a product or service.

You need something that offers value. If you can’t think of anything, read more, attend more events, and connect with more people.

Spend more time in silence. Silence brings clarity.

Secondly, you need customers. Who is your target audience?

The wrong question: Who am I going to sell to?

The right question: Who am I going to help?

Third, be clear: What are you going to offer? Who are you offering it to? At what price? Where?

Focus on providing value to a specific person in a specific way.

You’ll quickly realize if it works or not.

If it doesn’t work, change the strategy. To get rich, you only need to be right once.

Jab, Jab, Jab, Financial Debt
(What to Avoid)

Once you reach the point where you earn enough money to live well but not enough to retire, leaving you stuck in the 9-to-5 grind, this section is for you.

If you already have 12 t-shirts, you don’t need to spend $50 on a 13th.
Sorry to hurt your feelings.

If you’re financing an expensive car, that’s a mistake.
If you have a costly real estate mortgage, that’s probably a mistake too.
It makes you a prisoner of your own lifestyle.

Debt traps you, forcing you to work for secure income for the rest of your life.
Minimizing expenses before achieving financial freedom is crucial.

It frees you up to be dynamic—to change your location, job title, industry, or even identity continuously until you become the version of yourself that’s ready for greatness.

Having enough savings to cover up to a year of living expenses is important to feel safe, but beyond that…
Saving your salary won’t build wealth.

Let’s do the math: Let’s say you’re in the top 10% of earners in the U.S., making $160K per year before taxes. After taxes, that’s about $7K per month.

Assume you’re reading this in your late 20s, and you somehow manage to save 50% of your salary (which is nearly impossible and very optimistic) for a decade, hoping to achieve financial freedom.

$3.5K x 12 months x 10 years = $420K.

Is this enough for retirement in the United States? No.

Saving your way to wealth doesn’t work.

So, what does work?

Creating your own business.

Next Thursday, I’ll write an extensive guide on how to start your own business in less than a week.

5 Great Quotes

1. The most invisible form of wasted time is doing a good job on an unimportant task. - James Clear
   

2. You only need 1 year of total dedication to the right path to change your life. All you have to do is start and have discipline. The odds increase, the more you try.
   

3. The work you do while you procrastinate is probably the work you should be doing for the rest of your life. - Jessica Hische
   

4. The most successful individuals are those who say no to almost everything outside their primary goals. - Alex Hormozi
   

5. Your relationships will rarely be healthier than your self-esteem.
   
   
   KEEP PUSHING, WARRIOR. YOU'RE NOT ALONE IN THIS WAR.

The dawn approaches.

Can’t wait to see you next week,

Maxi | Warrior Newsletter

Disclaimer: The information provided is for educational and entertainment purposes only. It should not be considered financial advice. Always do your own research and consult with a certified financial advisor before making any investment decisions.