Increasing sales…

If you added a long success video to your landing sales page, would it increase or decrease sales?

People are too busy to watch long videos, right?

Or… maybe not.

This was an experiment conducted by Alex Hormozi, who found that removing a long success video from a landing sales page decreased sales by 80%.

Not everyone will watch your video—but the people who actually buy will.

Make your landing page as comprehensive as needed, because the people who buy, care.

A Norwegian Productivity Hack

On the picture below, you can see Jacob Ingebrigtsen.

He’s the fastest Norwegian runner and the 3000m world record holder.

For decades, Kenyan and Ethiopian runners have dominated the world running stage.

They were untouchable.

Until Norwegians suddenly started to get better—and better.

Norwegians have their own training method, which involves running at high volume and high intensity, completing two heavy workouts in the same day, twice a week, in a very specific way.

If it’s not a competition, they would never push themselves to their limits in training.

What is the lesson here for business owners?

Business owners can adopt double-focus sessions.

Morning Focus Sprint

Dedicate a block of time to your highest-value, high-leverage task—one that moves the needle most in your business.

Afternoon Focus Sprint

After a recovery period where you freshen your mind and body, tackle a second crucial task with the same precision and energy.

Work smart, recover smart, and you’ll outrun your competition just like the Norwegians.

Spanish people are wise with their “siesta.”

In the resting period, rest. Don’t overconsume social media—go for a light workout, take a nap, eat something healthy. Make love, then make money.

5 Great Quotes

1/ Words can’t hurt you, they can only hurt your image of you.

2/ Don’t fear dying. Fear living without a life. - Marcus Aurelius

3/ Good people don’t spend time moralising about how good they are. - Naval

4/ Normalise lying to people who ask too much about your private life.

5/ When you think you are too old to do something new remember you will never be younger than you are right now. - James Clear

Much love,

Maxi | Warrior Newsletter