Most Founders Miss This (And Fail)

Most founders obsess over the wrong thing.

They think launching a "feature-packed" product with a "super slick UI" equals success.

No one builds a sustainable business around something people use occasionally.

The products that win aren't necessarily the best ones.

They're the ones that become habits.

Look at your phone right now.

Which apps do you open daily?

Those companies didn't succeed because they launched.

They succeeded because they embedded themselves into your routine.

Stop asking "Is this useful?" and start asking "Is this repeatable?"

Good products solve problems.
Great products create habits that solve problems repeatedly.

Building true product habits requires four critical elements:

Clear triggers (when should someone use you?)
Immediate value (is it instantly rewarding?)
Effortless returns (friction-free re-engagement)
Compounding benefits (value grows with usage)

Look at the most successful products in your life:

Email: Daily necessity
Social media: Dopamine-driven checking
Messaging: Connection maintenance
Coffee shop: Part of morning ritual

None succeeded because they launched.
They succeeded by becoming habitual.

Most founders obsess over FACTS:

Our product is 37% faster .

We have 458 5-star reviews .

The market size is $4.2B .

Our tech is patented.

But facts alone rarely persuade anyone. They bounce off people like raindrops off an umbrella.

Why? Context is missing.

MENTAL MODEL: Think of context as the soil where your facts are planted.

The best seeds (facts) won't grow in hostile soil (wrong context).

Your job isn't just delivering information - it's preparing the ground so your information can take root and flourish.

People don’t care about a "37% engagement boost."

They care about finally having a tool that made their day EASIER.

This explains why some founders raise millions with mediocre ideas while others struggle with truly innovative ones.

It's not about having the best facts - it's about understanding how people INTERPRET those facts.

Empathy is understanding how another person sees the world.

Context is what gives that view its shape.

If you want someone to take your information seriously, you need to help them understand how it fits within THEIR world, not yours.

Practical insight: Before sharing important information, ask yourself: What assumptions does my audience already hold?

What pressures are they facing that I'm unaware of?

What language resonates in their world?

What outcomes do THEY value?

In startups, we're taught to "move fast and break things." But that approach often skips the crucial step of understanding context.

The result? Products nobody wants. Messages nobody believes.

Solutions to problems nobody has.

Speed without context is just noise.

It's not what you say. It's not even how you say it.

It's understanding the world in which it's being heard.

“If you’re not embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman

Best wishes,

Maxi | The Warrior’s Newsletter

Some gave up when the path grew black,
But we kept moving, never looked back.
We broke, rebuilt, through loss and strain,
To light the forge inside our pain.
Now we speak with fire and bone—
The voice of many, rising as one.