How to Test Ideas and People

How to Brainstorm a New York Times Bestselling Headline for Your Next Book:

1/ Brainstorm 30 headlines and create 30 different social media ads.

2/ Run those 30 ads and see which ones get the most clicks. Bonus: You’ll also have people joining your waitlist for the book.

3/ Budget: $300 to identify the best headline and get 50-100 people to join your waitlist.

The 5 Types of Workers You Can Hire and How to Evaluate Them

1/ Excellent people are like self-guided missiles. They select a goal, press a button, and reach the goal themselves.

2/ Strong people need you to show them the goal, and they’ll reach it without requiring further iteration.

3/ Average people require weekly iterations and guidance to help them achieve the goal.

4/ Below-average people need you to show them the way, but they often fail to reach the goal.

Nik Storonsky (Founder of Revolut) doesn’t believe in the concept of “time to adapt” within a company.

Excellent people start performing by week 3, sometimes even by week 1.

People who don’t perform well in the first 2 months are unlikely to excel in the next 1 or 2 years.

Hire the right people. There’s no need to waste your time, and money.

An Easy Way to Spot Non-Hardworking People and Let Them Go Early

Give them a major goal, conduct a short weekly check-in, and simply observe their progress.

By doing this, you can easily determine how effective they are.

Jeff Bezos says: "Stress usually comes when you’re not taking action on something you could take action on."

What’s one thing you’re not acting on right now that you could be?

“If you want to avoid criticism, create less. If you want to avoid irrelevance, create more.” James Clear

Keep pushing warrior.

The best times are coming.

Much love, Maxi