Fun Financial Fact

Did you know only 4% of CMOs become CEOs?

On the flip side, 70% of COOs and CFOs step into the CEO role.

Seems like CMOs are great at selling dreams, but CFOs and COOs are the ones cashing the checks and running the show.

Source: McKinsey study.

The fastest way to learn

Reverse engineer the conclusion: Let’s say your boss gives you a task to create a marketing campaign that attracts 10K new users in the next 7 days—or you’re fired.

POV: You have no idea how to do it.

Would you read a book to figure it out? Probably not.

Would you take a marketing course to get that Harvard certificate? No time for that.

The fastest way to learn is by applying best practices. Find out how another company achieved similar results. Research their marketing activation in detail and adapt it to your target audience.

This applies to anything. Want to get in shape? The easiest way to learn is by asking a friend who transformed themselves. What did they eat? How did they gradually increase their training load to avoid injury? What exercises worked best for them, and how often?

You get the idea. Shadowing someone is the fastest way to build skillsets—like a ninja.

“Bad leaders care about who’s right. Good leaders care about what’s right.”

Stay strong warrior.

Each struggle shapes our strength.

Maxi | Warrior Newsletter