How Founders Are Winning With Worse Products Than Yours

AI makes building easy.

Which means building isn’t the edge anymore.

The real edge is in distribution.

Everyone can copy your product.

No one can copy the trust your audience has in you.

Let’s break down the new rules of distribution:

1/ Pick ONE channel and dominate it.

Being everywhere leads to mediocrity.

Being the best somewhere builds gravity.

2/ 1,000 true fans > 100,000 random followers.

True fans buy, share & do your marketing for you.

3/ Content velocity > content quality.

Momentum beats masterpieces.

Three good posts a week win more than one perfect post a month.

The more you practise through volume, the better you become naturally.

Feedback Loop Acceleration:

Build stuff that gets your audience giving you immediate feedback.

They improve your work and feel invested because you listened to them.

The Response Rate Edge:

Just responding to comments puts you ahead of 99% of creators. For your first 10K followers, reply to everything.

It’s simple but it works.

First-Principles Distribution:

Understand why people actually share stuff, not just tactics.

The psychology behind sharing creates better distribution than copying what worked for someone else.

Most founders build the wrong way:

It feels right.

You’re in motion. You’re building. You’re proud.

But 200 nights later, you’ve got no users and no cash flow.

The market doesn’t reward perfection. It rewards usefulness.

Assumptions ≠ proof. Without users, it’s just guesswork.

I learned this the hard way.

You don’t have to.

Here’s how winners build:

Why is this the better way?

Tests real demand early.

Validates if anyone will actually pay.

Reduces wasted effort.

Helps you build the right thing.

“Wonder what your customer really wants? Ask. Don’t tell.” —Lisa Stone, BlogHer co-founder and CEO

Best,

Maxi | The Warrior’s Newsletter