How a Billionaire Reads & Why You’re Pricing Your Time Wrong

Just in Case vs. Just in Time Information

The most successful people choose their books based on their most important goals.

As harsh as it sounds, reading for enjoyment is a gentle form of procrastination compared to reading what’s most valuable and urgently needed in the present.

Here’s a mistake I’ve made: setting a New Year’s resolution to increase free time and income, yet choosing to read a book about body language. LOL.

Sure, understanding body language could have financial benefits, but there are far more efficient books to teach you how to make money or free up time.

Don’t make my mistake—it costs you time.

And ultimately, it delays the best version of you.

Reading with Intent

Not practising this has delayed millions from achieving their goals sooner.

A mistake I’ve made—grabbing a book and reading it just to see what’s inside.

In a distracted world, intention is priceless.

The best practice for reading a non-fiction book is to have a clear outcome in mind—what do you want to get out of it?

This acts as both a compass and an anchor. When distractions creep in or you lose focus, it keeps you on track because you know exactly what you’re looking for.

Example: This month, Lewis Howes is releasing a new book called Make Money Easy.

(Not sponsored, I’m looking forward to reading it.)

If your goal is to scale your business, skip the sections for beginners unsure about where to start and how to find purpose.

Go straight to the part where he reveals success systems.

It’s simple, but most people forget this and read the entire book for no reason.

Time is valuable—get what you need.

How to Price Yourself:

This tip is especially relevant for fitness trainers and life coaches—or if you’re a manager or CEO employing them.

99% of fitness trainers charge by the hour.

It doesn’t matter how good or bad you are; you’ll still get paid by the hour.

Instead, the best practice is to charge your clients weekly.

It’s better for the client because it encourages them to train more often, use your services more, and even get support through DM chats.

It’s better for you because it gives you the flexibility to manage more clients simultaneously, train multiple people within the same time window, and ultimately be more productive.

“Humans were designed to create. That's why you get depressed when all you do is consume.”

Love you warrior, and I’ll see you next week.

Best wishes,

Maxi