If you’re running a small business, you could start doubling your leads today by rethinking what you’re giving away.

Stop offering things that don’t really mean anything to your customers. 

A generic PDF or basic discount doesn’t cut it anymore.

Real value draws people in. Think of something that would actually cost you time or effort—something that’s worth a second look.

An example: If you’re a web designer, offer a free homepage mockup or a 15-minute site audit.

The key is to make it valuable enough that it feels like a “win” for your customers and intriguing enough to show you’re serious.

Keep it exclusive to those who actually fit your ideal customer profile. You want it to feel like an “insider” offer, available only to those with serious intent.

Imagine saying this: “If your business is already generating $100k or more, I’ll spend 30 minutes mapping out a custom plan to get you to your next growth milestone.”

This method is powerful because you’re giving your prospects a taste of what it’s like to work with you before they’ve even committed.

Plus, it screens out people who aren’t genuinely interested in taking action.

When you put your time, skill, or product into something that has true value, you turn leads into people who are invested.

They’ve already experienced your expertise or product firsthand.

After seeing the impact you can make, they’re not wondering if you can help; they’re ready to take the next step.

2 Habits for a More Productive Life

1/ Your brain is powerful. One great idea can shift your entire life. But that won’t happen if it’s buried under an avalanche of garbage content.

For the next three days, cut your social media time by 80%.

Let your mind breathe. Give your creativity room to make a comeback.

Capture every single idea. Aim to write down at least 3 a day.

2/ The smarter you become, the less you speak

You’re not having an impact by increasing your speech volume or trying to be important. You’re smart when you do the following:

Let others speak first.

Listen with intention.

Show you’re present with your eyes, not just words.

Make silence your strength.

Lead with empathy, not ego.

People can’t resist the urge to talk — they also can’t resist the urge to hear from the people who are extremely quiet.

5 Great Quotes

1/ If you don’t plan your time, someone else will help you waste it.

2/ In a war of ego, the loser always wins. - Buddha

3/ Consistency is the bridge between goals and results. - James Clear

4/ Always strive to give value before you ask for value.

5/ The biggest cause of staying poor isn’t missing opportunities. It’s not taking advantage of the ones you’ve got. - Alex Hormozi

I’m with you warrior, always.

Stay sharp— I’ll see you next week.,

Maxi | Warrior Newsletter