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1 Deep Idea

What’s the easiest way to get customers for cheap?

The Art of Over-Delivery

Imagine walking into a coffee shop that was supposed to close five minutes ago, but the barista still welcomes you in and lets you order your coffee.

Feels good, right?

Would you be more or less likely to return? Exactly.

Over-delivery fosters customer retention, and satisfied customers consistently attract new ones.

Now, picture this: you return to the same coffee shop to work on a project, but when you sit down, all the chairs are upside down on the tables. One of the baristas is cleaning the floors, and the place is nearly empty—90 minutes before closing.

Would you be more or less likely to return?

Exactly, no. As a business owner, always focus on creating the right environment for your customers.

If they love your space, they’ll not only come back, but they’ll also bring friends.

Amazon and Their Quick Responses to Customer Requests

If you’ve ever read about Jeff Bezos and his journey developing Amazon, you’ve probably heard that he always prioritized the customer.

In fact, today, if your order is late, there’s a special button you can press to contact an Amazon representative...

And within 3-5 minutes, you’ll receive a call from someone who knows exactly what you ordered and is already taking steps to resolve the issue as quickly as possible.

This is the art of customer satisfaction.

The more attention you give to your existing customers, the more new customers will come to you.

The "Too Good to Be True" Rule

Why you should always charge more...

Imagine you’re buying a coffee machine in person.

Suddenly, you're torn between two options.

One machine has a digital screen and more features. On top of that, it’s cheaper.

From an economic standpoint, it’s a no-brainer—more value for less money. Swipe the card and enjoy your new machine.

But wait... why is it cheaper?

It doesn’t make sense.

You start doubting it—it’s too good to be true. There must be a catch...

In this scenario, some people will proceed with the purchase, while others will hesitate, simply because of the price.

So why complicate the customer’s decision?

By pricing it slightly higher to increase perceived value, you’ll not only earn more, but customers will feel more confident in the quality you’re offering.

At least, most customers.

Thank me later.

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Do Less, But Better

Now, visualise two scenarios.

In the first, you walk into a restaurant with a massive menu, about 20 pages long, offering well over 100 options.

In the second, you’re handed a one-page menu focused exclusively on fish, meat, vegan dishes, or desserts.

Which would you prefer?

The latter, of course. People go to restaurants to relax, socialise, and have fun—not to read a 20-page book in silence for 20 minutes.

Plus, if a restaurant offers 200 dishes, how many ingredients are fresh? And how many are frozen?

Exactly. In life, you need a niche—a laser-focused offering.

Know exactly what you’re best at and how you stand out from the competition.

How are you different? How do you want to be remembered?

Food for thought.

2 Productivity Hacks

The Passion Principle

Passion is not the cause of good work; it's the effect.

You don't wait to find what you love; you grow into it.

Master your craft, and passion will follow.

Invest time and effort, and watch your enthusiasm ignite.

The Willpower Trap

Forcing yourself to work hard is a recipe for disaster.

I pushed through procrastination, but it led to self-hatred.

Find a way to love what you do and the hard work becomes enjoyable.

If impossible, be so fearful of the consequences of not completing a task that your body enters flow to complete it.

In general, being driven by purpose is more powerful than just by results.

5 Great Quotes

1.
Stop comparing timelines. Some are building careers, some are building families, some are just building themselves. It's all valid.

2.

Sometimes, life doesn't go according to plan, and it ends up the best thing that has ever happened to you.

The harsh reality is that when you commit to doing something with your life, you will face inevitable setbacks and failures.

However, how you respond to them will be the difference between giving up too early and bouncing back stronger from the wisdom that you have gained.

3.

If you did the work that you are currently avoiding, you would have the results that you want.

At a minimum, you will always end up in a better place by doing the work than avoiding it.
Overthinking, on the other hand, is the death of all great ideas and opportunities.

4.

Too many of us are exhausted because we are doing too little of the things that bring us joy and are chasing someone else's definition of success.

This is why it is far better to be climbing slowly up the right mountain than it is to be climbing fast the wrong mountain.

5.

On the days where it feels like you will never make progress, just remember how far you have come.

If you can't be grateful for what you currently have, you will never have enough.

Appreciate where you are in your journey, even if it is not where you want to be, for every season serves a purpose.

Love you, warrior.

I’ll see you next week,

Maxi | The Warrior Newsletter