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One Deep Idea: 3 Steps to Launch Your First Business

A key mistake inexperienced founders make is launching a business without proper training, based on an untested idea they think is good.

It’s a mistake because I’ve seen over 20 entrepreneur friends launch, fail within a year, and ultimately give up.

Here’s the smarter path:

Entrepreneur Apprenticeship

Join a team of 3 to 20 people.

Why? Larger teams limit your growth by assigning you one task, while smaller teams offer exposure across many areas.

Ensure you have direct access to the founder for three reasons:

1/ Self-awareness – Discover more about yourself and identify what you’re best at.

2/ Understanding business mechanics – Learn the essentials: sales, marketing, campaigns, and more.

3/ Resource acquisition – Develop skills in funding, sourcing, and advertising.

Example skills: You should be able to raise $20K, secure a skilled co-founder and reliable suppliers, set up a company and bank accounts, and launch a campaign.

Make millions for your boss, help others make millions, and you’ll set yourself up to make millions for yourself.

Later Stages: If you like the company, consider one of these paths: 1. Negotiate for equity; 2. If equity isn’t an option, seek ownership in a new product within the company once you’ve proven yourself and built trust.

If you don’t like the company, leave as soon as you gain experience and have validated a side hustle.

Never get stuck in the same place without learning or growing. A salary makes you forget your dreams. Don’t let that happen.

Stage 2: Developing a Side Hustle

The Campaign Challenge (This can take up to 90 days.)

Example: Want to open a flower shop? Start small.

Buy $40 worth of roses before Valentine’s Day, then sell them for $400.

A more advanced example: Host an event at a nightclub on their slowest night (e.g., Tuesday).

Here’s a sample deal: You cover the costs for security and bartenders, the club keeps profits from drink sales, and you keep profits from entrance fees.

Print thousands of flyers and distribute them over the 45 days leading up to the event.

On event night, 1,000 people attend at a $10 entrance fee, netting you $10,000.

Breakdown: $2,000 goes to marketing and club staff costs, leaving $8,000 in profit.

Total Campaign Time – 60 days.

This model has no long-term commitment. If it doesn’t work, you simply shut it down.

Another Side Hustle Idea:

Visit a wealthier neighbourhood, knock on doors, and ask if homeowners have items they’d like to sell but haven’t found the time to list.

Things like an old bike, a Nintendo, or a PlayStation…

Sell the items for them and keep a significant portion of the earnings.

In many cases, they’re just looking to offload items without the hassle or simply don’t want to throw them away.

Step 3: The Scout Team

In the military, you might be sent on missions with a partner to scout opportunities or assess dangers.

In entrepreneurship, this partner is your Co-Founder.

At this stage, you need to find a Co-Founder and learn to become one yourself.

One person should know how to sell, the other should know how to build.

Where do you find them? It could be a colleague at work, a business development partner, a client if you’re in sales, or even a new acquaintance from the sauna or a networking event.

What’s Next?

Run a fast and inexpensive experiment to launch your business: a waiting list.

A waiting list is where you announce a piece of technology, add a picture, and explain what it will do. The minimum goal is to get 30 people to join; 150 is solid, and 1,000+ is ideal.

You can also test 5-10 different ideas with waiting lists to see which performs best.

On the waiting list, ask around five questions to gather data on their needs and how much they’d be willing to pay.

Another option is to host an introductory event (e.g., on Zoom) where you present your idea and discuss its potential with the audience.

A third idea is to create a discussion group — for example, a WhatsApp group with 200 people, offering daily topics and motivation. This helps gauge if you can generate excitement around your idea.

Collecting data is crucial to assess the demand for your product.

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2 Habits for a More Productive Life

Don’t fight your emotions; leverage them.

If you feel frustrated, don’t try to calm down—use that energy to exercise.

If you feel sad, don’t force happiness—write down your thoughts and worries and see what unfolds.

If you feel sleepy at 8 p.m., don’t push to stay awake until 10 or 11 just because it’s routine—go to bed right away.

An Elite Running Principle: For every three weeks of hard training, take one week of easier runs. This is when your body recovers for the next phase.

The same principle applies to business if you want to perform at your best.

Do you take an easier week every month?

Do you take a week off every three months?

Good food for thought.

5 Great Quotes

1/ A fit body speaks more truth than an expensive car.

2/ If you're not exercising you're not as smart as you think you are. - Dan Go

3/ Exercise is the most available yet underused anti-depressant on the market.

4/ Sometimes God destroys your plans before your plans destroy you.

5/ Money stores your time and energy.

The storm won’t last forever. Stronger days are coming.

I’ll see you next week, ready to conquer.

Maxi | Warrior Newsletter